When the priority is delivering projects on-time and under-budget and resources are scarce, it’s hard to green light proactive marketing tactics. However, there are some quick, low-cost marketing strategies you can employ right now.
Data science has emerged as a disruptive force in engineering and construction. Across the design-build lifecycle, firms are using predictive data modeling, real-time analytics, and even built-in sensors to identify business patterns and anticipate pitfalls. Many mid-sized to smaller firms just don’t have the resources or rationale to justify an investment in big data, though.